Hi again! 👋

I’m Alicia (she/her), a UX researcher and product designer who blends mixed methods research, visual design, and human-centered product strategy to devise delightful deliverables.

I’m currently a Masters student studying UX Design and Research at UC Berkeley in the Master of Information Management and Systems (MIMS) program. I’m also a part-time UX Researcher for Highspot.

Previously I have worn many hats as a data & analytics consultant, product analyst, and Tableau developer. I also enjoy telling stories with data, and you can find some of my data viz projects here.

I believe:

- in listening to the user,
- in approaching every situation with curiosity and empathy,
- and that the little things matter ☺️

In my down time, you can catch me rock climbing, hosting Queer Crush meetups at my local climbing gym, and hiking big mountains.

Interested in working together? Reach out to me via email or LinkedIn!